Adaptive design is a method of designing digital products that allows them to automatically adapt to different device sizes, screen resolutions, and other factors that can affect the user experience. It involves creating flexible layouts and interfaces that can adjust to the specific needs of each user, ensuring that the product provides a seamless and intuitive experience across a wide range of devices and platforms. This approach allows product teams to create scalable and easy-to-use products, regardless of the specific context in which they are being accessed.