Brainstorming is a creative problem-solving technique involving generating many ideas and solutions in a short period. Product teams often use it to generate ideas for new products or features or to find solutions to specific problems or challenges. Brainstorming can take many forms, including individual or group brainstorming sessions, mind mapping, or sketching. It is typically a collaborative process that encourages free-flowing ideas and open discussion and is designed to stimulate creative thinking and encourage the generation of novel and innovative solutions.