Design culture refers to the values, practices, and behaviors that shape the way a product team approaches design. A strong design culture prioritizes user-centered design and fosters collaboration and communication between designers, developers, and other team members. It encourages continuous learning and iteration, and creates an environment in which experimentation and innovation are valued. A positive design culture can have a significant impact on the quality of the user experience, as it enables teams to create products that are intuitive, user-friendly, and visually appealing.