Discovery is the process of identifying and understanding the needs, goals, and motivations of users in order to inform the design and development of a product. It involves a range of activities, such as user research, stakeholder interviews, and data analysis, to gather insights into how a product will be used and what problems it will solve for its users. In the context of creating great user experiences, discovery is a crucial step that helps product teams align on the direction and focus of their efforts, and ensure that the final product meets the needs and expectations of its users.