An event brief is a document that outlines the details, goals, and expectations for a specific event. It can include things like the purpose of the event, the target audience, the format of the event, and the desired outcomes. Event briefs are often used by product teams to plan and execute events such as product launches, trade shows, or user research studies. By creating an event brief, teams can ensure that all team members are on the same page and that the event is well-organized and runs smoothly. By using an event brief, product teams can create more successful and engaging events that meet the needs of their users.