Minimum viable products (MVP)

Minimum viable products, or MVPs, are a key tool for product teams looking to get their ideas to market quickly and efficiently. At their core, MVPs are a version of a product that has just enough features to allow users to accomplish their goals and provide valuable feedback for further development. They are a way to test assumptions about a product and gather real-world feedback from users while minimizing the time and resources required for development.

What's the history of MVPs?

The concept of minimum viable products (MVPs) has its roots in the lean startup movement, which was popularized in the early 2000s by authors like Eric Ries and Steve Blank. These pioneers in the field emphasized the importance of quickly getting a product to market and gathering feedback in order to iterate and improve upon it.

Why are MVPs important?