Pitch is the process of presenting an idea or product to a potential customer, investor, or stakeholder. It is an opportunity for the presenter to convince the audience that their idea or product is worth their time, money, or resources. In the context of product development, a pitch might be used to communicate the value and benefits of a new feature to a team of designers, researchers, and engineers, or to sell the idea to a product manager or executive. A successful pitch should be engaging, informative, and persuasive, and should clearly articulate the problem the product solves and how it creates a great user experience.